This plan calls for three decisions:
Sampling Unit “Who is to be surveyed “
Defining the Target population that will be sampled, where the sampling frame
Must be developed so that everyone in the population has an equal chance of
Being sampled
Sample Size how many people should be surveyed?
Larger samples are more reliable, however samples less than 1% of the
Population can give good reliability
Sampling Procedure
How should the respondents be chosen?
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