Develop the Research Plan

We know that The Marketing Manager needs to know the
Designing the Research plan calls for
Cost of the research plan before approving it

Designing the Research plan calls for decisions on:
1-data source
2-research Approaches
3-research Instruments
4-sampling plan
5- Contact method
Data Sources
The research plan can call for gathering primary data or secondary data or both
Primary Data: Data gathered for a specific purpose or a specific research project
Secondary Data: Data collected for another purpose & already exist somewhere
Sources of Secondary Data
- Internal Sources
- Government Publications
- Periodicals & Books
- Commercial Data