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Global Marketing Solutions,

Sunday, March 7, 2010

contact Methods

How the Subject should be contacted, The choices are:

1- Mail Questionnaire: it is the Best way to reach people who would not give personal interviews or could be biased or distorted

By interviews

Telephone Interviewing:

It Is the Best method for gathering information quickly, but it has to be short & not too personal

Personal Interviewing:

Most expensive – additional observations – it is

Subject to interviewers bias or distortion


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