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Global Marketing Solutions,

Thursday, March 4, 2010

Research Process

There are many steps but shortly ill talk about it

�� Step 1: Define the Problem, the

Decision Alternatives and the Research

Objectives

�� Step 2: Develop the

Research Plan

�� Data Sources (primary, secondary)

�� Research Approaches

�� Observational research

�� Focus group research

�� Survey research

�� Experimental research; Behavioral data


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