Marketing Myopia

What are business leaders myopic about?
Four self‐deceiving conditions causing firms to
believe that they are in a growth industry:
1. Expanding and more affluent population
2. No competitive substitutes
3. Mass production and declining unit costs
4. Preoccupation with the product
for example
When Henry Ford first created the Model T, he was the only
one mass producing cars. He didn’t have to think about
“The Marketing Concept.” But, as more and more
producers started making cars, they had to think about what
customers need and want in order to stay in business.