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Global Marketing Solutions,

Saturday, March 6, 2010

Research Instruments


1-Questionnaires: Consists of a set of questions presented to respondents for

Their answers, it the most common instrument used for

Collecting primary data for its flexibility

But for successful Questionnaires It Should be:

1- Carefully developed & debugged before administrated on a large scale

2- Carefully choosing questions wording & sequence

3 - Avoid repeated & boring questions - Choose simple and direct unbiased questions

4- Logical Order

Carefully choosing questions’ form

-Close-end questions: Have specific answers. (e।g।: Answered by Yes/No)

Open-end questions: Free to express thoughts. (How Interviewee thinks & Feel ,……etc



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