1-Measurable
That based on Size power & Size, purchasing power, characteristics of the
segments can be measured
2-Substantial
That based on Segments are large & profitable enough to serve
3_ Accessible
That based on Segments can be effectively reached & served
4- Differentiable
That based on Distinguishable & respond differently to different Marketing mix elements & programs
5-Actionable
That based on Programs can be formulated for serving the segments
To sum up : "Marketers don’t create a segment; they identify segments and then focus on which one to target"
That based on Size power & Size, purchasing power, characteristics of the
segments can be measured
2-Substantial
That based on Segments are large & profitable enough to serve
3_ Accessible
That based on Segments can be effectively reached & served
4- Differentiable
That based on Distinguishable & respond differently to different Marketing mix elements & programs
5-Actionable
That based on Programs can be formulated for serving the segments
To sum up : "Marketers don’t create a segment; they identify segments and then focus on which one to target"
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