Business Practices Changed

Business Practices Changed:
this compare between old economy new economy

old economy :

1 Organize by product units.
2 Focus on profitable transactions.
3 Look primarily at financial scorecard
4 Focus on shareholders
5 Marketing does the marketing
6 Build brands through advertising.
7 Focus on customer acquisition
8 No customer satisfaction measurement


New economy:



1 Organize by customer segments.
2 Focus on customer lifetime value
3 Look also at marketing scorecard g
4 Focus on stakeholders
5 Everyone does the marketing
6 Build brands through behavior
7 Focus on customer retention and growth
8 Measure customer satisfaction and
9 retention rate
10 Under‐promise, over‐deliver