

marketing ,Business Orientations to the marketplace,Marketing MIX ,marketing research ,Business Practices ,Research Approaches,Sampling Plan,SWOT Analysis,Marketing Plan Outline ,marketing management and brand name
Firstly we must know the the difference between:
Production concept: assumes consumers favor
those products that are widely available and
affordable. (Focus: wide distribution; high
volume).
2. Product concept: assumes consumers will favor
those products that offer the most quality,
performance, and features.
3.Selling concept: assumes that consumers will
either not buy or not but enough of the
organizations’ products unless the organization
makes a substantial effort to stimulate the
customer’s interest in the product. (Focus:
needs of the seller)
4.Marketing concept: holds that the key to
achieving organizational goals consists in
determining the needs and wants of target
markets and delivering the desired satisfactions
more effectively and efficiently than
competitors. (Focus: different needs of buyers)
5. Societal marketing concept: [adds to the
marketing concept the words] … for the
objective of preserving and enhancing the
consumer’s and society’s well being. (Focus:
needs of buyers and society)
The development of definitions of marketing
MARKETING is the performance of business activities
that direct the flow of goods and services from
producers to consumers. (The 1935 Definition)
MARKETING is the process of planning and executing
the conception, pricing, promotion and distribution of
ideas, goods and services to create exchanges that
satisfy individual and organization objectives. (The 1985 Definition)
MARKETING is an organizational function and a set of
processes for creating, communicating and delivering
value to customers and for managing customer
relationships in ways that benefit the organization and
its stakeholders.
(The 2000 Definition)
But finally thanks to Mr. Ramy Khodeir and his teamthey help me to prepare this study